Set out to redefine how cricket is administered, shared, analysed and followed- Simon Baker and Jarred Sewell offered humorous and honest insights into their cricket social network thus far.
They’re making their footprint on the world, with 7 offices around the world targeting huge markets such as India, Sri Lanka and the UK. Such developments mirror their strong relationship with the International Cricket Council and a huge passion for the game. “One of our big points of difference is our data-driven crowd-sourced model as opposed to actually having to put bums in stadiums,” says Baker.
At a time when smartphones and touchscreens were making an appearance, founder Baker and fellow cricketer Sewell were well aware of the difficulties of manual scoring. CricHQ’s original business plan was to “make scoring cool by opening it up to a whole bunch of new scorers and look to monetize that somehow using social media and bring it into the digital world.”
They found a massive opportunity within cricket due to the enormous amount of data used and a market that was currently very commercially and technologically underdeveloped. Baker put this down to the traditional nature of the game. “One of the things we found was that everyone that was administering the sport was doing it really paper-based. There was a huge opportunity to provide a cloud-based data-driven platform.”
He says to get people on board and break traditional habits; you need to give them benefits. “Users can share scores with friends and relatives. Grandma and granddad can watch the stats live if they live down in Nelson and the game is here in Wellington.” CricHQ is honing in on that grass-roots level niche area, not just the top level of the game.
“From a startup point of view, it’s always been important to us to be generating revenue,” says Baker. This has not been without excitement though. Baker and Sewell entertained with “highlights” from their cross-cultural ventures and some of the challenges that come with expanding the venture overseas.
Baker says the key to a small New Zealand company with a handful of people raising market awareness on the world stage is by working with key strategic partnerships. CricHQ has utilized the likes of Nokia and Samsung by “providing them with unique content and receiving brand awareness in return.” Sewell spoke of executing clever marketing plans on tight budgets before the pair answered over a dozen questions to a room of eager hand-raisers.
Source: Built In Wellington
CricHQ, a cricket technology company is on an expansion spree. The company, which is looking at expanding its executive team in India has appointed Karthik Ramanujam as director of digital sales and marketing for the India market.
Ramanujam brings with him over 16 years of experience in ad sales, content and digital marketing, with earlier stints at NDTV Media, Sony Entertainment Television, Ten Sports, Vdopia and Qyuki Digital Media. In his current role, he will support global sales and user acquisition for CricHQ’s online and mobile platforms.
CricHQ CEO Simon Baker said, “We are very bullish about the Indian market opportunity and are building a strong team here to take full advantage of this opportunity. Karthik’s appointment is a significant boost for CricHQ’s India operations and it also sets the stage for more senior level hires in the near future.”
The company plans to hire 15 professionals for its corporate office in Bangalore in the next few months, which are in addition to over 70 professionals currently employed in India. CricHQ currently has presence in Chennai and Kochi. The Chennai office has 50 employees engaged in product development and data capture and analysis; whereas the Kochi office focuses on CricHQ’s global operations. The company aims to expand its India head count to over 400 employees in the next three years.
During this year’s IPL, lucky CricHQ users have enjoyed getting up close and personal to their cricketing idols as part as our exciting “Meet Your Heroes” competition.
With players such as Ravi Ashwin, Brendon McCullum, Faf du Plessis and David and Michael Hussey volunteering their time to take part in the competition, many “once in a lifetime” experiences have been created throughout India.
After meeting Brendon McCullum with her daughter, Mary Thomas, one of the competition’s early winners declared “This is the best moment for the family in a very long time.”
What Mary and other winners were treated to was a cricketer lover’s dream day. Commencing with getting picked up in a luxury Uber taxi, they were whisked over to rub shoulders and have a photo with their hero at the team hotel. The next stop was to the city’s stadium to watch that day’s IPL match before being safely dropped home, rounding out a truly memorable day.
To be eligible for these dream day experiences, visitors to CricHQ simply needed to select the hero they would most like to meet from those participating in the competition. For those not already members on the site, they also needed to create a free CricHQ profile. The competition could also be accessed via our mobile website and apps, and was open for all Indian residents.
After the success of this recent competition we now look forward to running future campaigns that offer cricket fans around the world more of these “once in a lifetime experiences.”
CricHQ’s Stats Snaps display our unique Performance Diagnostics in an infographic style so that cricket fans, coaches and players get a purely statistical portrayal of what occurred out in the middle. This allows anyone to quickly determine who a matches’ star performers were, when the momentum shifted and the key moments that affected the final outcome of a match.
The Performance Diagnostics that provide the unique insights for our Stats Snaps were co-developed with Dr Paul Bracewell, an expert in data and statistical analysis for cricket. They break down individual performances based on how they affected their team’s chances of winning. They don’t just take into consideration how many runs or wickets a player got, but also the context of the match when they got them.
By running the vast amount of information captured while scoring cricket through our black box of complex mathematical formulae, we have developed a fresh set of key performance indicators for cricket.
These KPIs are set to redefine how individual players are viewed, much the same way Billy Beane did when he introduced a purely statistical system for picking players in the American baseball league, as demonstrated in the Hollywood hit movie Moneyball.
Just some of our unique KPIs are:
- Match Impact Factor: Presented as a percentage, this KPI represents the impact that players’ batting and bowling performance has on the outcome of a match. The higher the calculated percentage, the more a player increased their team’s chances of winning. For example, a 65% batting match impact means that the player increased his team’s chances of winning by 65% as a result of their time at the crease.
- Consecutive dot ball %: This highlights how often bowlers and batsmen either bowled or faced two consecutive dot balls. A higher percentage is more favourable for bowlers with the opposite being true for batsmen.
- Consecutive Boundary %: Like the consecutive dot balls %, this KPI displays the percentage of deliveries a bowler bowls that go for consecutive boundaries and for a batsman, the percentage of consecutive deliveries they hit for a either a four or six.
- No-Hitter: This bowler exclusive stat is found when a player bowls a spell which contains no boundaries, wides and no-balls.
- Productivity: This batsman-specific stat is a percentage representing the number of deliveries a batsman faced that were scored off, including extras. The more deliveries the batsman scores off, the higher their productivity. This reflects that they were able to expertly manipulate the field to find frequent scoring opportunities.
- Time to Speed: This KPI is the number of balls a batsman takes to be scoring freely, based on their historical performances and the match context.
Our stats snaps are created by our specialist team of sports designers for international and significant domestic fixtures. If you want to receive our upcoming stats snaps, or take a look back at those already published, then just follow us on Facebook, Twitter or the CricHQ Social Network.
Tech firm CricHQ, promoted by former New Zealand cricketers Simon Baker, Stephen Fleming and Brendon McCullum, plans to make India its home ground, hiring over 400 people over the next three years.
The firm, founded in 2010 by Baker, Fleming and McCullum, offers live scoring and competition management solutions via cloud and mobile technology.
Besides, Fleming, and McCullum, CricHQ’s investors include cricketers Ravi Ashwin, Albie Morkel, Faf Du Plessis, Graeme Swann and Mike Hussey.
“Today, we have 100 employees, of which 70 are in India inChennai and Kochi. We are about to open an office in Bangalore. Over the next three years, we will have about 520 employees and of these, 500 will be based here,” CricHQ CEO Simon Baker told PTI.
The workforce will be responsible for various roles across product development and sales.
“India is a cricket crazy nation. It has a huge following for the game and we see India as the biggest growth market. Hence, we will staff it sufficiently with senior management and a large team under them,” he said.
Baker added that the company will continue to have a small team in New Zealand and few people across other countries as well.
CricHQ has 140 clients at present, which include the Sri Lankan Cricket Board, Kerala Cricket Association and a few other state-level cricket bodies.
It has also launched a social networking app to help fans connect with their favourite players. Apart from statistics from various matches, users will be able to “follow” their favourite players to receive broadcasts whenever they play cricket or share status updates.
It has partnered with Nokia to launch the app across Lumia, Asha and Nokia X devices exclusively during the ongoing IPL season. It will be available across other platforms after the IPL season ends.
It has also partnered UCWeb, where the browser will endorse CricHQ directly through its UC Browser user base in India.
“The app combines social network features along with cricket information. We want to promote grass root cricket where scores of even the smallest clubs is available. That will also help promote players, who may go unnoticed otherwise, to rise in their careers,” Baker said.